Press Release


Petaling Jaya, Selangor – 2020 has been a whirlwind. It has been recorded as one of the toughest years in the decade not only for Malaysia but the whole world as well. With vast changes worldwide, the COVID-19 pandemic has been no friend to the economy nor to individuals.

Amidst this global pandemic, the marketing sector remains to be affected as well. As the “Avoid the 3Cs” and the Standard Operating Procedures (SOP) settled in, marketers faced a new challenge in attracting, targeting, and convincing consumers to purchasing their products and/or services. Many businesses had to adapt to new means of marketing and as less and less consumers roamed the streets due to the fear of contracting the Coronavirus, their usual marketing strategies had to be reformed.

As citizens were home for most of 2020, the Internet and delivery services became fundamental aspects of one’s life. Hence, this year saw the great importance for businesses to adapt to digital marketing. No matter the business size may it be small or big, digital marketing has now become vital for businesses to survive this global pandemic. And even post-pandemic, digital marketing will continue to be significant where it is something that both old and new business should adapt to. Quoting Marketing Guru and the Father of Modern Marketing, Philip Kotler, “If we do not change our direction, we are likely to end up where we are headed.”

When asked her point of view, the President of the Institute of Marketing Malaysia (IMM), Dato’ Sharifah Mohd. Ismail, said “Change is inevitable. All we can do in this moment of time is Adopt, Adapt and Move On. No one expected COVID-19 to happen but it did and we as marketers need to tackle the challenges it poses to the industry. I believe that this pandemic has made clear that marketing norms need to be changed and that now we should focus on looking forward to the future of marketing and how we want to grow the Malaysian marketing industry and what is the image we want it to present”.

All throughout 2020, the Institute of Marketing Malaysia (IMM) has been monitoring and studying the changes in consumer behavior as well as the local and global markets. Taking note of the trends that marketers should expect to see in the coming year. Here are 11 trends that marketers can expect to see in Malaysia in 2021:

  • Digitalization Efforts
  • Online Shopping
  • Entrepreneurship
  • Partnerships and Collaborations
  • Gamification
  • Inclusivity
  • Influencer Marketing
  • Interactive Content
  • Shoppable Posts
  • 360 Videos
  • Nostalgia Marketing

The Institute of Marketing Malaysia (IMM) is the only registered institute in the country established for the purpose of serving the marketing fraternity in Malaysia. Formed under the Society’s Act 1979, the Institute has assisted and will continue to assist, train and bring together marketers from various businesses and industries with one common goal and that is to improve the marketing skills of its members. It is aimed to also provide a valuable platform for the exchange of marketing knowledge and information that is essential for networking purposes amongst marketeers and other professionals. As a member of the Asia Marketing Federation (AMF), IMM offers global access to international marketing networks and is one of the certified institutions in the country to conduct the Certified Professional Marketer (CPM) Asia. With membership nationwide, IMM offers training and workshop for organizations and individuals looking to hone their marketing skills.

Issued by :
Block C-3A, Sunway PJ51A
Jalan SS9A/19, 47300 Petaling Jaya, Selangor
Tel: 03-78743089 / 03-78746726

For enquires please contact :
Dato’ Sharifah Mohd. Ismail
012-335 7615

Date : 31 December 2020