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Marketing for Non-Marketing Professionals

Robin Sharma: How To Win Big In Business

PRICE:

  • RM 1,980
    per person

    (Individual Price)

  • RM 1,780 per person

    (Group Price)

    • *HRDF can be applied through the SBL Scheme

    Course Content

    This 2-day program presents marketing from a conceptual viewpoint and how it is applied for an organization’s successful outcome. The program prepares participants for their professional responsibilities by highlighting areas in marketing that link to their respective functions where practice doesn’t follow theory. The program further provides an understanding of how participants can develop or enhance a culture within organizations, which is both marketing oriented and customer focused.

    • UNDERSTANDING MARKETING PRINCIPLES
      • Defining marketing and the marketing concept
      • Components of marketing
      • The role of marketing and new challenges
      • The difference between Products and Service Marketing Strategy
      • The difference between a Marketing & Marketing Oriented Organization
    • MARKETING STRATEGY AND OVERVIEW STRATEGY
      • Understanding strategy & marketing business performance
      • Key concepts in marketing strategy
    • ANALYSING INDUSTRY AND COMPETITORS
      • The Industry analysis using Porter s 5 Forces
      • Competitor analysis mapping
    • MARKETING ENVIRONMENT
      • Dimensions of the environment
      • Effective environmental scanning
      • SWOT analysis
    • MARKETING INFORMATION & RESEARCH
      • Marketing information systems
      • Effective research approaches
    • ANALYZING MARKETS AND BUYER BEHAVIOUR
      • Consumer / buyer behaviour and decision making
      • Influences on consumer decisions
      • Consumers and value buying
    • MARKET SEGMENTATION,TARGETING AND POSITIONING
      • Identifying market segments
      • Selecting target segments
      • Positioning product & services in the customers mind
    • THE MARKETING MIX
      • Understanding the mix and its relevance to an organization
      • The mix strategies
    • A CASE STUDY FOR APPLICATION OF MARKETING PRINCIPLES

    Objectives

    • Provide participants an insight into the key concepts of marketing and its applicability to their expected responsibilities.
    • Get participants to realize the role that marketing fulfils in their organization’s operation and the contribution that
      marketing when understood and applied can make to the achievement of their organization’s objectives.
    • Relook at marketing issues in an uncertain environment
    • Create a marketing oriented and customer focused culture

    Who Should Attend?

    • Marketing / Sales Executives
    • Marketing Communication Personnel
    • Marketing Analysts
    • Account Executives / Finance and Operation Executives
    • Database Marketing Personnel
    • Customer Service Department Personnel
    • Product Marketing Personnel, etc.

    Download brochure to register

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