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Marketing 3.0 – Experiential Learning

Marketing 3.0 revolutionizes the way corporate think and behave. It boldly states marketing transforms from products-centric to customer-centric to human-centric era. In Marketing 3.0, understanding the customer as human-centric era. In Marketing 3.0, understanding the customer as human is the most important thing for corporations to be sustainable.

Marketing 3.0 also goes beyond “messaging” customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty, socio cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees channel partners, and shareholders.

Experiential Learning in Bali, Indonesia 23rd May 2013 to 25th May 2013

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