MARKETEER issue 2/2007 8 February 2011 / MARKETEER issue 2/2007 Certified Professional Marketeer Contents Message from President Cover Story – Market Talk – New and Emerging Markets: Issues & Challenges Special Highlights – To Heighten Your Marketplace Success , avoid These Three Marketing Sins New Members : Corporate Members , Ordinary Members Feature – PHILIP KOTLER – Centre for ASEAN Marketing THINK ASEAN! imm at news Focus – Malaysian SMEs : Open to the World Happenings Marketing Tips – Sales and Marketing : Know the Difference Marketing Toolbox – Get Savvy in Newer Media, says Kotler Fastfacts – SMIDEC’s Development Programmes – For Small & Medium Industries Harvard Business Review – The Power of Ideas at Work Professional Diploma In Marketing Management F&N Dairies Nestle – Good Food, Good Life