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IMM President Gets Award for Changing Role of Institute

The World Brand Congress 2009 held in Mumbai recently (4 November. 2009) bestowed on Dato’ Sharifah Mohd Ismail, President of the Institute of Marketing Malaysia (IMM) with its much coveted award for “BRAND LEADERSHIP”, making her the first Malaysian woman professional to receive the international award.

Dato’ Sharifah Mohd. Ismail receiving the Brand Leadership Award from World Brand Congress Advisor.

The award was made in recognition of her efforts to institutionally re-position the IMM brand as the sole operable non-profit professional body in the country for professionals and practitioners in the sales and marketing sector and industry.

“The Institute’s efforts in bringing together marketing “gurus” and world speakers for the benefit of Malaysian marketers and professionals has gained due recognition and appreciation from the marketing fraternity in the region. It also provides us with a wider and continuing base for our professionals to exchange knowledge and practical information against a backdrop of global challenges,” said Dato’ Sharifah.

The World Brand Congress gave away awards for 15 categories including the Jury Special Award and the Brand Super Achiever of the Year Award. The Jury’s Special Award for Outstanding contribution to Social Marketing was given to Sangeeta Talwar, President – South Asia, Tata Tea Group & Executive Director – Tata Tea Ltd.

The Brand Super Achiever of the Year Award was given to Dr Bhaskar Das, Executive President, Bennett Coleman & Co Ltd.

About World Brand Congress

India has been host to the Asia Brand Congress since 2007. (www.asiabrandsummit.com). This being their third annual effort, the Congress provides an international rendezvous of best brains behind some of the world’s most successful and sought after brands. The Congress is also the meeting place for leaders from every sector and continent.

The theme of World Brand Congress (WBC) for this year is “BRANDS – Re:Charge; Re:Invent; Re:Engage in today’s times”. About 500 delegates representing various countries, industries and profession from around the globe attended the two-day congress to learn on the latest development in branding as well as its future trends.

The World Brand Congress is represented by 60 countries from across different parts of the world. World Brand Congress is a non-profit making activity & aimed at a professional cause of development and growth. The World Brand Congress is governed by an Advisory Council that guides the strategic intent of the event & leads it to its success.
World Brand Congress was presented by Hindustan Times and Canon, while Fly Kingfisher is the associate partner and domestic partner, and BigAdda its exclusive social networking partner.


The World Brand Congress, hosted by India was held from 4th – 5th November 2009 at Taj Lands End, Mumbai. (www.worldbrandcongress.com) The Congress is in its 18th year, while India has been a three-time host of this event to date.

The Congress is governed by an Advisory Board, comprising members who are senior professionals from the industry, and whose common objective is to serve the development of the sales and marketing fraternity.

The Congress regularly attracts more than 500 professionals from 60 countries. The members on the Jury and Advisory Council are senior professionals from the industry. The Award is conferred purely by recommendation. The team behind the World Brand Congress and the hosts has a previous experience of 17 years in hosting world-class conferences e.g. Asia Brand Congress (www.asiabrandsummit.com), India Brand Summit (www.indiabrandsummit.com) and World HRD Congress (www.worldhrdcongress.com). The attendees have been senior professionals from marketing, branding, advertising, public relations, brand strategy and corporate communications.

Nomination Process

Through a Global Research cell, which continuously presents information about the accomplishments of unique individuals. Dato’ Sharifah Ismail’s name was discussed. The council members found the information worthwhile of the recognition.

World Brand Congress provides a platform that recognises talent, contribution and competence in a very special way. The criteria adopted is:

  1. Not much is written about the professional in the media.
  2. Internal perception, within the organization and external perception is balanced on
    credibility, achievement and value contribution to the business.
  3. Track record of performance and achievements.
  4. Values, integrity and work life balance are essential competencies.

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