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Datuk Sharifah First Malaysian To Receive Cmo Asia 50 Asia’s Women Leaders Excellence Awards 2016

Institute of Marketing Malaysia (IMM) President Datuk Sharifah Mohd Ismail has become the first Malaysian representing a non-profit organisation to be awarded at the 7th 50 Asia’s Women Leaders Excellence Awards 2016 organised by CMO Asia.

The 7th edition of 50 Asia’s Women Leaders Excellence Awards was held on August 4 in Singapore. The ceremony was attended by participants from 41 countries.

Datuk Sharifah is the first Malaysian from a non-profit organisation to achieve such recognition for her outstanding achievements and professionalism in the area of leadership development in Malaysia.

CMO Asia is a leadership and networking organisation dedicated to knowledge exchange for senior executives across industries.
The award recipients were selected based on intense research. The research cell consists of Post Graduates in History & Management with over 5 years’ research experience and post studies. It was the iconic job of the research cell to produce a shortlist of individuals who are doing extraordinary work and track the record of their achievement.

The shortlist is then reviewed by a Jury comprising of senior leaders, researchers and prominent names of senior professionals and academicians from across the globe based on these judging criterias: Strategic Perspective, Future Orientation, Track Record, Compliance, Integrity and Ethics, Ability to foster Sustainability and Marketing Competencies.

The award recognized particular contributions by an individual who has made a difference to the profession, industry and the community at large.

“I am honoured to be named as one of the 50 recipients for this year’s award by such an esteemed organisation as CMO Asia and to stand together with the other inspiring women,” Datuk Sharifah says.

“This award is an acknowledgement by the industry for our commitment towards the development and enhancement of leadership skills of our members and other professionals in the country,” she adds.

“I would like to thank CMO Asia for their continuous support especially in recognising achievement of leaders and their hard work towards change and knowledge development in this region”.

Datuk Sharifah has been leading IMM since the year 2002, transforming the non-profit/non-governmental organisation into a dynamic and active non-profit professional body especially in the area of sales and marketing.

Under her capable and dynamic leadership, IMM has grown and moved into the next level providing a wide spectrum of marketing skills for its members as well as other professionals in the country.

With her strong leadership skills, knowledge and 30 years of corporate experience in fields such as Public Relations, Customer Service, Corporate Communications, Sales, Marketing and Branding,  Datuk Sharifah was able to make a strong impact to the industry especially in the marketing fraternity and rebrand IMM to what it is today.

Under her leadership, IMM has brought in world-class speakers including the world renowned marketing guru Philip Kotler, embark on various training and education initiatives with the private and public sectors participation as well as organised series of CEO Talks with industry captains, corporate leaders and prominent academicians.

Datuk Sharifah currently serves on the board of trustees for the Federation of Malaysian Consumer Associations (FOMCA) and an advisor for ERA Consumer Malaysia. She is a member of Institute of Public Relations Malaysia (IPRM), Asia Pacific Marketing Federation and the World Marketing Association (WMA).

She is a Certified Professional Marketeer awarded by the Asia Pacific Marketing Federation. She is a Fellow of IMM as well as Accredited Public Relations Practitioner awarded by IPRM. She is also a member of Industry Advisory Panel for several universities and corporations.

In 2009, Datuk Sharifah had received the Brand Leadership Award by The World Brand Congress held in Mumbai, which made her the first Malaysian professional woman to receive this international award.

At the Award ceremony recently Datuk Sharifah was also one of the panellists sharing her ideas and views on a topic that is very close to her heart “Redefining The World of Work…..Courage Will Pay Dividends” along with other panellists from multinational companies such as Bank of Melbourne and Asia Spotify.

The recognition given to Datuk Sharifah is significant and will have a positive impact to the Institute, industry and country especially in the areas of human capital development and life-long learning.  This Award is also a testimony towards the contribution of women in nation building and putting Malaysia on the world map.

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