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MARKETEER 2/2011

The Institute of Marketing Malaysia (IMM) is the only registered Institute in the country organised for the purpose of serving the marketing fraternity in Malaysia. Formed under the Society’s Act 1979, the Institute has assisted and will continue to assist, train and bring together marketeers from various business and industries with one common goal that [...]

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Marketeer issue 2/2010

Marketeer issue 2/2010 IMM is pleased to present the Issue 2/2010 online.

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MARKETEER issue 1/2010

MARKETEER issue 1/2010 Contents Congratulations to YB Dato’ Sri Mustapa bin Mohamed Cover Story – Special interview with our patron Malaysia’s 1st Professional  Diploma in Internet Marketing Special Highlights – KLITF ’09 – Leadership in the Marketplace through creativity and innovation Seminar – Secrets of Winning Brands WORLD BRAND CONGRESS 2009 – IMM President gets [...]

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MARKETEER issue 2/2009

MARKETEER issue 2/2009 Why is GLOBAL education important? Contents Message from Patron Courtesy call on Deputy Minister Seminar – Be a Super Secretary  Seminar – The best internet marketing techniques today Membership update – Welcome Aboard! Feature – Plain Talk on Branding for SMEs. Now available in digital – www.yellowpages.com.my Marketing Toolbox – Profiting with the [...]

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MARKETEER issue 2/2008

MARKETEER issue 2/2008 Contents Message from Patron Cover Story  -  Market Domination ! Literally by Professor Lovelock Seminar Focus  – Successful B-to-B Marketing by Ruth P. Stevens Feature – The Day the Guru Came   Feature - Everything a CEO Needs to Know about Marketing but was Afraid to Ask IMM at event Marketing Toolbox  – Redefining [...]

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MARKETEER issue 1/2008

 MARKETEER issue 1/2008 Contents Message from President Cover Story  – Kotler in Kuala Lumpur Certified Professional Marketeer Focus  - Honorary Fellowship and Fellowship Conferment by IMM imm at events Feature – Everything CEO’s need to know about Marketing but were afraid to ask Professional Diploma in Marketing Management MarketingToolbox – Get an Unfair Advantage Have A Royal [...]

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MARKETEER issue 2/2007

MARKETEER issue 2/2007 Certified Professional Marketeer Contents Message from President Cover Story  -  Market Talk – New and Emerging Markets: Issues & Challenges  Special Highlights  - To Heighten Your Marketplace Success , avoid These Three Marketing Sins New Members  :  Corporate Members  , Ordinary Members Feature – PHILIP KOTLER  -  Centre for ASEAN Marketing THINK ASEAN! [...]

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MARKETEER issue 1/2007

MARKETEER issue 1/2007 Contents Message from President IMM Council Members Cover Story – Menara Kuala Lumpur – Celebrating Its 11th Anniversary Menara KL’s highlights Special Highlights – Visit Malaysia 2007 Philip Kotler – Most influential Business Writer/ Management Guru Feature – Special invitation from Philip Kotler Happenings Ideas at work Advert – IMM Professional Training Programmes [...]

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MARKETEER issue 1/2006

MARKETEER issue 1/2006     Contents Special Highlights – Excerpts of PM’s speech on the 9th Malaysian Plan Message from Patron Message from Chairman Cover Story – Halal Market -Branding Malaysia as a Global Halal Hub – Call to Action QuickFacts about MATRADE Advert – Amanah Raya Berhad Focus – A success in Perservance Fast [...]

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