• CERTIFIED PROFESSIONAL MARKETER (CPM – ASIA)

    We are pleased to announce that the registration for CPM (Asia) for April 2021 examination is now opened and it is HRDF claimable under SBL scheme.​ About ​Certified Professional Marketer The CPM (Asia) is the formal endorsement of professional status for marketing professionals who have already attained a competent level of academic and practical understanding of marketing in the Asian region. This professional status is conferred by the Asia Marketing Federation (AMF) and is endorsed by the national marketing bodies in Asia. Award of the CPM (Asia) Status Holders of the CPM (Asia) professional qualification are entitled to use the designation “CPM (Asia)” on their business cards and letterheads. In…

  • CPM Preview Invitation

    Dear IMM Members & Friends, Greetings from Institute of Marketing Malaysia. You are cordially invited to attend IMM Certified Professional Marketer (CPM) Asia 2021 Preview.  Details below (Session 1) : Date : 18th January 2021 (Monday) Time : 12:00noon – 1:00pm (Malaysian time) via Zoom Details below (Session 2) : Date : 23rd January 2021 (Saturday) Time : 10:00am – 11:00am (Malaysian time) via Zoom

  • Press Release

    IMM’S 11 MARKETING TRENDS TO LOOK OUT FOR IN MALAYSIA IN 2021 Petaling Jaya, Selangor – 2020 has been a whirlwind. It has been recorded as one of the toughest years in the decade not only for Malaysia but the whole world as well. With vast changes worldwide, the COVID-19 pandemic has been no friend to the economy nor to individuals. Amidst this global pandemic, the marketing sector remains to be affected as well. As the “Avoid the 3Cs” and the Standard Operating Procedures (SOP) settled in, marketers faced a new challenge in attracting, targeting, and convincing consumers to purchasing their products and/or services. Many businesses had to adapt to…