• MARKETEER issue 1/2010

    MARKETEER issue 1/2010 Contents Congratulations to YB Dato’ Sri Mustapa bin Mohamed Cover Story – Special interview with our patron Malaysia’s 1st Professional  Diploma in Internet Marketing Special Highlights – KLITF ’09 – Leadership in the Marketplace through creativity and innovation Seminar – Secrets of Winning Brands WORLD BRAND CONGRESS 2009 – IMM President gets Award for changing role of Institute Courtesy call on our Patron Seminar – The Art of Managing Change – The MEPS way Feature – Wither the importance of the export sector? Positive Talk – People Want to be Heard Seminar – One day with Scott Friedman Happenings – 23rd Annual General Meeting ,                             IMM Bowling…

  • MARKETEER issue 2/2009

    MARKETEER issue 2/2009 Why is GLOBAL education important? Contents Message from Patron Courtesy call on Deputy Minister Seminar – Be a Super Secretary  Seminar – The best internet marketing techniques today Membership update – Welcome Aboard! Feature – Plain Talk on Branding for SMEs. Now available in digital – www.yellowpages.com.my Marketing Toolbox – Profiting with the post recession customer University Putra Malaysia Positive Talk – Meet failure with courage IMM’s Bowling Tournament 2009 WORLD BRAND CONGRESS 2009 INTRADE Malaysia 2009  

  • MARKETEER issue 2/2008

    MARKETEER issue 2/2008 Contents Message from Patron Cover Story  –  Market Domination ! Literally by Professor Lovelock Seminar Focus  – Successful B-to-B Marketing by Ruth P. Stevens Feature – The Day the Guru Came   Feature – Everything a CEO Needs to Know about Marketing but was Afraid to Ask IMM at event Marketing Toolbox  – Redefining Ethics & Morality in Marketing Quick Facts – Training Programmes offered by IMM to SMIs/SMEs Harvard Business Review imm at news  

  • MARKETEER issue 1/2008

     MARKETEER issue 1/2008 Contents Message from President Cover Story  – Kotler in Kuala Lumpur Certified Professional Marketeer Focus  – Honorary Fellowship and Fellowship Conferment by IMM imm at events Feature – Everything CEO’s need to know about Marketing but were afraid to ask Professional Diploma in Marketing Management MarketingToolbox – Get an Unfair Advantage Have A Royal Time With These Books Happenings Harvard Business Review Certified Professional Marketeer Asia Pacific

  • MARKETEER issue 2/2007

    MARKETEER issue 2/2007 Certified Professional Marketeer Contents Message from President Cover Story  –  Market Talk – New and Emerging Markets: Issues & Challenges  Special Highlights  – To Heighten Your Marketplace Success , avoid These Three Marketing Sins New Members  :  Corporate Members  , Ordinary Members Feature – PHILIP KOTLER  –  Centre for ASEAN Marketing THINK ASEAN! imm at news Focus  –  Malaysian SMEs : Open to the World Happenings Marketing Tips  –  Sales and Marketing  :  Know the Difference Marketing Toolbox  –  Get Savvy in Newer Media, says Kotler Fastfacts  – SMIDEC’s Development Programmes – For Small & Medium Industries Harvard Business Review – The Power of Ideas at Work Professional…

  • MARKETEER issue 1/2007

    MARKETEER issue 1/2007 Contents Message from President IMM Council Members Cover Story – Menara Kuala Lumpur – Celebrating Its 11th Anniversary Menara KL’s highlights Special Highlights – Visit Malaysia 2007 Philip Kotler – Most influential Business Writer/ Management Guru Feature – Special invitation from Philip Kotler Happenings Ideas at work Advert – IMM Professional Training Programmes Focus – Women Can Make Successful Salesperson Advert – Certified Professional Marketeer Advert – IMM – Professional Diploma In Marketing Marketing Toolbox Teams at work Advert – Do you desire to be Professionally Certified ? Advert – Harvard Business Review Classified  

  • MARKETEER issue 1/2006

    MARKETEER issue 1/2006   Contents Special Highlights – Excerpts of PM’s speech on the 9th Malaysian Plan Message from Patron Message from Chairman Cover Story – Halal Market -Branding Malaysia as a Global Halal Hub – Call to Action QuickFacts about MATRADE Advert – Amanah Raya Berhad Focus – A success in Perservance Fast facts on MIHAS Feature – Business Continuation (BC)and  Success Planning & Management (SP&M) Excellent Business have a Focus Happenings Advert – IGM’s Action Learning Road Advert = Certified Professional Marketeer Marketing Toolbox – Marketing with Attitude Advert – Professional Diploma in Marketing Management Advert – Do you desire to be professionally certified? Marketing Tips Advert –…