Exclusive Talk & Book Launch by Scott McKain

KUALA LUMPUR, JULY 7th 2010 – The Institute of Marketing Malaysia (IMM) in collaboration with Brand One Pte Ltd & The Brand Theatre of Singapore today organized an “Exclusive Talk & Book Launch” at Istana Hotel, Kuala Lumpur.

The highlights of today’s event is the launch of Scott McKain’s latest book entitled “The Ultimate Customer Experience”.

Scott McKain a World Renowned Speaker and Author is the Co-founder and Principal of the Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is a member of the “Speakers Roundtable”, an elite group of twenty business speakers considered by many to be among the best in the world. Scott McKain has appeared on platform in all 50 states and 19 countries.

This is the first time Scott McKain is in Malaysia. He said “I am very excited about the trip here .I have heard many wonderful things about Malaysia and can’t wait to see the Twin Towers with my own eyes.”

In his latest book “The Ultimate Customer Experience” launched today Scott shares with us FIVE STEPS to Excite Your Customers, Expand Your Profit, Engage Your Colleagues and Enjoy Your Work.

This is a must read for those who wants to deliver Ultimate Customer Experiences to their customers.

Following today’s preview IMM will be organizing a ONE-day Seminar with Scott McKain entitled “Business Transformation” on 1st November 2010 at Istana Hotel.

The ONE-day seminar will allow participants to learn how to Transform their business,
Stand Out and Move Up and Learn what Customers REALLY want.

Some of the learning outcomes of this ONE-day seminar are as follows:

• Understand the collapse of distinction – why it is difficult for customers to distinguish the difference between you and your competition — and implement strategies to highlight yourself and your organization to carve greater space between you and your competitors.
• Develop the specific strategies necessary to create “Ultimate Customer Experiences.”
• Discover how a business – or individual professional – attain Level Three: Distinction?
• Earn standing ovations – and lifelong loyalty — from your customers!
• Learn how to improve your efforts to acquire new customers.
• Create and implement strategies to retain your current customers – and grow their business with your organization!

and much more……..

In today’s highly competitive markets customers are looking beyond just service. We have recognized that the world is changing. How our consumers are behaving, how their friends are behaving. What they consume and what they watch.

We are moving towards customer intimacy and customer experience. Building great customer experiences is a complex task, involving strategy, integration of technology, orchestrating business models, brand management, and CEO commitment. It’s harder than we think.

On 1st November 2010 Scott McKain will return to Kuala Lumpur to share his insights and thoughts on some of the strategies to create ultimate customer experience and the importance of customer experience in building customer loyalty. These are needed in taking your business to the next level and to stay on top.

This ONE-day Seminar with Scott McKain organized by IMM is HRDF claimable under the SBL scheme with a maximum claim of RM1000.00 each participant.

IMM has successfully organized several world-class seminars with world-class speakers from around the globe for the benefit of its members and all Malaysians. The success of the Philip Kotler Seminar organised by IMM in August 2007 is an exemplary effort by a non-profit organisation in contributing to human capital development in the country.

IMM has organized several marketing seminars by professional speakers and marketing gurus in the names of Philip Kotler (world marketing guru), Christopher Lovelock (world services marketing guru), Ruth Stevens (expert on B-B & Internet Marketing), Scott Friedman (Motivational Humorist/Certified Speaking Professional), Judy Larkin (international guru on risk and reputation management) Hermawan Kartajaya (marketing guru of Asia) and Parasanna Perera (marketing guru of Sri Lanka).

According to Dato’ Sharifah Mohd. Ismail, President of IMM, ”the Institute will continue to work hard not only to deliver benefits to the members but to also answer the Government’s call for professional bodies and non-government organizations (NGOs) to upgrade and develop human capital in Malaysia. We look forward to become partners in human capital development and nation building”.

Also present at the event today were Scott Friedman, Dato’ Sharifah Mohd. Ismail President of IMM and Jerome Joseph CEO of Brand One and Brand Theatre Singapore.

The Institute of Marketing Malaysia (IMM) is the only registered Institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah who also became the Institute’s first Patron. Currently the Patron of IMM is YB. Dato’ Sri Mustapa Mohamed Minister of International Trade and Industry Malaysia.