• Exclusive Talk & Book Launch by Scott McKain

    KUALA LUMPUR, JULY 7th 2010 – The Institute of Marketing Malaysia (IMM) in collaboration with Brand One Pte Ltd & The Brand Theatre of Singapore today organized an “Exclusive Talk & Book Launch” at Istana Hotel, Kuala Lumpur. The highlights of today’s event is the launch of Scott McKain’s latest book entitled “The Ultimate Customer Experience”.

  • CRM 2010

    CRM 2010 Business Revolution: Bringing customer experience to the next level of excellence CRM: Getting the people, process, and technology mix right! Reaching and retaining customers is a complex challenge. This includes understanding, determining, investing and implementing CRM strategy, process, infrastructure that can respond to any demographic and market situation. CRM BUSINESS REVOLUTION 2010 is a gathering of leading solution providers that will identify decision-making tools to guide technology acquisition strategies. Sales & Marketing executives from across industries present their best practices and solutions to improve sales effectiveness, drive customer satisfaction and loyalty. Agenda at glance: TRACK A: IT TOOLS & TECHNOLOGY FOR CRM STRATEGIES Emerging CRM Technologies and applications…

  • Scott McKain: Exclusive Talk & Book Launch

    PRICE: Register before 25th June to get a free pass to this event! EXCLUSIVE TO IMM MEMBERS & BY INVITATION ONLY PROGRAMME HIGHLIGHTS 9:00 – 10:00 am Registration/Morning coffee 10:00 – 11.00 am Welcome Remarks Introduction of Speaker – Scott McKain Event Preview and Seminar Highlights 11.00 – 11.30 am Book Launch Press Conference 11.30 am onwards Book Signing Refreshments End of Programme Speaker’s Profile Scott McKain is the Co-founder and Principal of the Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the “Professional Speakers Hall of Fame”…

  • Robin Sharma Workshop

    PRICE: RM 2,888 per person (Normal Price) 20% Discount of Normal Price ( IMM members) RM 2,310 per person (CIMB and Direct Access cardholders, MIM members, MPH Readers’ Circle) *Not valid with any other offers or promotions, valid until 6 May 2010 *HRDF can be applied through the SBL Scheme Course Content Session I: Leadership is Now for Everyone Session II: Thriving in Deep Change Session III: Building a Great Team and Wowing Customers Session IV: The Secrets of Exceptional Performance Session V: Leadership from The Inside Out Includes: A 12-week subscription to the robinsharmaTV video coaching program. Includes a 60-90 second video delivered weekly to your email account. Complimentary…