• Marketing for Non-Marketing Professionals

    PRICE: RM 1,980 per person (Individual Price) RM 1,780 per person (Group Price) *HRDF can be applied through the SBL Scheme Course Content This 2-day program presents marketing from a conceptual viewpoint and how it is applied for an organization’s successful outcome. The program prepares participants for their professional responsibilities by highlighting areas in marketing that link to their respective functions where practice doesn’t follow theory. The program further provides an understanding of how participants can develop or enhance a culture within organizations, which is both marketing oriented and customer focused. UNDERSTANDING MARKETING PRINCIPLES Defining marketing and the marketing concept Components of marketing The role of marketing and new challenges…

  • Youth Marketing 2010 Asia

    Youth Marketing Asia 2010 Did you know the days of sponsored music festivals to achieve youth buy-in is long gone? To capture the attention of youths today, you need to become part of their universe… where one has to be authentically awesome! How does your company respond to the current youth market? How is engaging young consumers critical to your sales, revenue and profits? With the emergence and convergence of new media, how should the marketing strategies evolve? This conference will gather marketing experts, youth culture experts and youth representatives to discuss factors which influence the youth market and marketing: economy, changing taste and preference of youth, influence of new media…

  • PR & Communications Conference 2010

    The PR & Communications Congress is here once again, this time it will be held in Malaysia on the 28-29th September! This congress brings together some of the world’s leading corporate communication practitioners who will share with us their thoughts and visions on corporate communication as a strategic tool while at the same time being a great event for you to network and an opportunity to benchmark with you peers from Asia and beyond. Some of the organisations who participated at the PR & Media Congress  held earlier this year on 26-27 Jan 2010 in Singapore: Kalbe Farma TBK Singapore Petroleum Company Brunei Shell Petroleum CyberSecurity Malaysia Singapore Polytechnic Star Energy (Kakap) CIMB Bank…