2-DAY SEMINARS IN MAY 2019
STRATEGIC BRAND MANAGEMENT – 16 & 17 MAY 2019
STRATEGIC MARKETING & BUSINESS PLANNING – 23 & 24 MAY 2019
SIGN-UP FOR BOTH & SAVE MORE !

Dear IMM Members and Friends,

Greetings from Institute of Marketing Malaysia!

Institute of Marketing Malaysia is pleased to announce that we will be organizing two-(2) TWO-DAY Seminars in May 2019, below are the details:

SEMINAR 1

Date : 16 & 17 May 2019 (Thursday & Friday)
Time : 9:00am to 5:00pm
Venue : IMM @ PJ 51A, Petaling Jaya, Selangor
Title : “STRATEGIC BRAND MANAGEMENT” by Ms.Shahana Azlan

BRANDING Overview
Profit and non-profit companies need to connect with their customers. However, it is the effective management of brands that maintains productive and lifelong customer connections. Building powerful brands that inspire customer loyalty and enhanced competitive positions should head the “must-achieve” list of every company. As brand success is largely influenced by the competency of the person managing the portfolio, this program offers a practical hands-on template-based workshop that incorporates tools and techniques designed to transform delegates into skilled brand managers.

Learning Outcome
• Practical exposure to the process of brand management • Hands-on experience in brand building • Ability to construct a brand proposition • Exposure to a variety of brand practices • Exploring new ideas to enhance the customer brand experience •

SEMINAR 2

Date : 23 & 24 May 2019 (Thursday & Friday)
Time : 9:00am to 5:00pm
Venue : IMM @ PJ 51A, Petaling Jaya, Selangor
Title : “STRATEGIC MARKETING AND BUSINESS PLANNING” by Ms.Shanti

STRATEGIC MARKETING & BUSINESS PLANNING Overview
In today’s highly competitive marketplace, successfully achieving your corporate goals can be extremely challenging and sometimes very frustrating. With this 2-day power packed workshop, you will discover the real secrets to generate true wealth and personal freedom in a unique and highly interactive program where you are guaranteed to walk away with improved strategies, tactics and arsenal of ideas focused on dramatically improving your company’s bottom line.

Learning Outcome
• To identify the changes in business landscape being confronted and the arising implication for strategic marketing and business planning • To develop integrated marketing and business plan for future growth • To develop innovative marketing strategies to differentiate and create sustainable competitive advantage •

Who Should Attend?
These 2-day power packed programs, each specially designed for HODs, Managers, Executives and personnel engaged in Advertising, Business Development, Brand Management, CRM, Sales, Product Development, Trade Marketing, Media Management, Corporate Communications, Customer Support, Entrepreneurs and Business Owners and Marketing Personnel to • Incorporates tools and techniques designed to transform delegates into skilled Brand Managers. Also those who have launched their sales and marketing plans and are looking at • Dramatically improve their sales success rate • Develop an Integrated Sales and Marketing Plan for future growth • Creating a winning team totally focused on the success and eventually enhance their business systems •

Seminar Fee (Per participant for 2 days)

Early-Bird: RM 800 (Register and pay by/before 30 April 2019)
IMM Members: RM 900
Non-IMM Members: RM 1,000
Group of 5 & above 10% Discount
TWIN PROGRAM Special Discount of RM50 per day for the second program in the same month (must sign-up together)


Please download the STRATEGIC BRAND MANAGEMENT and STRATEGIC MARKETING AND BUSINESS PLANNINGfor your kind attention. Please fax your completed form with payment slip to IMM at 03-7876 3726 OR email to imm.malaysia@gmail.com.

Should you have any query or need further information please do not hesitate to contact Institute of Marketing Malaysia at 03-78743089 / 03-78746726 or just email to imm.malaysia@gmail.com.

We hope you will take the opportunity to register for both sessions and enjoy the additional savings of RM100 per participant.

Thank you.