• Invitation to Participate in FREE Online Chinese Language Courses at SEGi University

    Dear IMM Members & Friends, Greetings from Institute of Marketing Malaysia. IMM is pleased to inform that SEGi University Confucius Institute is currently organizing Online Chinese language courses from November 2020 to March 2021. On behalf of SEGi University, we would like to  extend an Invitation to IMM Members who are interested in elevating their knowledge of the Chinese language to participate in this Online Chinese Language courses Free of Charge, during the above promotional period. Details of the courses are as follows : Program Study Mode Length of Study No of Students Intake HSK Standard Course (Level 1) Watch a 10-minute-language learning video. Students can access the videos either through…

  • Invitation to IMM Webinar : “Entrepreneurial Marketing: THE OMNI HOUSE” by Hermawan Kartajaya, 16th March 2021

    Dear IMM Members & Friends, Greetings from Institute of Marketing Malaysia. Institute of Marketing Malaysia is pleased to bring to you our 2nd Webinar for 2021 entitled “Entrepreneurial Marketing: THE OMNI House”, co-organized by MarkPlus Inc and Asia Marketing Federation (AMF), in partnership with TENTRA-MTDC, SEGi University, and Putra Business School on Tuesday, 16th March 2021. IMM Members are cordially invited to join us at this Webinar, as follows : EVENT DETAILS : Title : “Entrepreneurial Marketing: THE OMNI HOUSE” Speaker : Hermawan Kartajaya Founder & Chairman of MarkPlus Inc. Founder of Asia Marketing Federation (AMF) Date : 16 March 2021 (Tuesday) Time : 10:00 – 11:00am Malaysian Time via…

  • 2-DAY ONLINE VIRTUAL SEMINAR : “New Era Business Innovation W.I.R.I.N.G” – 9th & 10th March 2021

    Dear IMM Members & Friends, Greetings from Institute of Marketing Malaysia. Institute of Marketing Malaysia in partnership with Global Circles Academy is pleased to present a 2-Day Online Seminar on “New Era Business Innovation W.I.R.I.N.G., by Dr. Claire Keow & Ms Andrea Chow.  This training programme is supported by HRDF. EVENT DETAILS : Title : New Era Business Innovation W.I.R.I.N.G. Trainer : Dr. Claire Keow – Master Designer & Co-Trainer TAGUCHI – WIRING for Businesses Ms Andrea Chow – Facilitator, Coach & Trainer Date : 9th and 10th March 2021 (Tuesday & Wednesday) Time : 9:00am – 5:00pm (Malaysian time) via Zoom

  • Marketing in a Post-Covid World

    Dear IMM Members & Friends, Greetings from Institute of Marketing Malaysia. As Promised if you are interested in rewatching or you missed our webinar Marketing in a Post Covid-19 World by Ruth P. Stevens you can do so on our Facebook page. Click the link below to watch.  Watch Now Thank you.


    We are pleased to announce that the registration for CPM (Asia) for April 2021 examination is now opened and it is HRDF claimable under SBL scheme.​ About ​Certified Professional Marketer The CPM (Asia) is the formal endorsement of professional status for marketing professionals who have already attained a competent level of academic and practical understanding of marketing in the Asian region. This professional status is conferred by the Asia Marketing Federation (AMF) and is endorsed by the national marketing bodies in Asia. Award of the CPM (Asia) Status Holders of the CPM (Asia) professional qualification are entitled to use the designation “CPM (Asia)” on their business cards and letterheads. In…

  • Press Release

    IMM’S 11 MARKETING TRENDS TO LOOK OUT FOR IN MALAYSIA IN 2021 Petaling Jaya, Selangor – 2020 has been a whirlwind. It has been recorded as one of the toughest years in the decade not only for Malaysia but the whole world as well. With vast changes worldwide, the COVID-19 pandemic has been no friend to the economy nor to individuals. Amidst this global pandemic, the marketing sector remains to be affected as well. As the “Avoid the 3Cs” and the Standard Operating Procedures (SOP) settled in, marketers faced a new challenge in attracting, targeting, and convincing consumers to purchasing their products and/or services. Many businesses had to adapt to…

  • Important Announcement

    Dear All, Due to the outbreak of the Corona virus (COVID-19) Institute of Marketing Malaysia will be postponing CPM (Asia) 2020 Graduation Ceremony to help mitigate the potential spread of novel Corona virus (COVID-19). The decision to cancel programs was made in response to Special Order by Registrar of Society (R.O.S) dated 16 March 2020. These cancellations are subject to change, and more events may be cancelled pending the local health situation. Check the IMM website for the most up-to-date information. Thank you