The Institute of Marketing Malaysia (IMM) is the only registered Institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah who also became the Institute's first Patron. Next, YB Tan Sri Rafidah Aziz from 1985 until April 2008. Then, the Patron of IMM is YAB Tan Sri Haji Muhyiddin Yassin from Mei 2008 to April 2009.

Currently the Patron of IMM is YB Dato' Mustapa Mohamed, Minister Of International Trade And Industry Malaysia.

Formed under the Society's Act in 1979, the Institute has assisted and will continue to assist, train and bring together marketers from various businesses and industries with one common goal and that is to improve the marketing skills of its members .

The primary objective of the Institute as enshrined in its Constitution is “ to organise, oversee, maintain, promote, protect and assist by all lawful means the rights and interests of marketing practitioners in Malaysia, especially those who are members of the Institute”.

Members of IMM are affiliated to the esteemed Asia Pacific Marketing Federation (APMF) as well as the World Marketing Association (WMA). IMM and its members currently have global access to a truly international platform for marketing networks, which is a valuable ‘infrastructure' for building business in the emerging, borderless world.