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Marketing Means Business

IMM President Gets Award for Changing Role of Institute

The World Brand Congress 2009 held in Mumbai recently (4 November. 2009) bestowed on Dato’ Sharifah Mohd Ismail, President of the Institute of Marketing Malaysia (IMM) with its much coveted award for “BRAND LEADERSHIP”, making her the first Malaysian woman professional to receive the international award.

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Exclusive Talk & Book Launch by Scott McKain

KUALA LUMPUR, JULY 7th 2010 – The Institute of Marketing Malaysia (IMM) in collaboration with Brand One Pte Ltd & The Brand Theatre of Singapore today organized an “Exclusive Talk & Book Launch” at Istana Hotel, Kuala Lumpur.

The highlights of today’s event is the launch of Scott McKain’s latest book entitled “The Ultimate Customer Experience”.

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